From the MPLS/St. Paul Business Journal:
Target Corp. has signed on as the naming-rights sponsor for the new Minnesota Twins ballpark, which will be named Target Field.
Under the 25-year deal, the plaza area between Target Center and Target Field will be called Target Plaza.
“We are excited about our partnership with the Minnesota Twins and the opportunity to continue our long history of community support,” Target President and CEO Gregg Steinhafel said in a statement. “We are confident that Twins fans and community residents will enjoy this wonderful addition to our area for many years to come.”
In addition to the naming rights for the ballpark and plaza, Target also will receive extensive marketing and promotional opportunities.
The ballpark is scheduled to open in time for the start of the 2010 season.
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