Stickandballguy is reporting that he:
came across the following nugget: the top-level domains www.landolakespark.com and www.landolakesfield.com have been purchased by the Minnesota Twins. According to my WHOIS searches (see graphics below), club itself is the Registrant and the technical contact given for the domain is John Avenson, the Twins’ Vice President of Technology.
Here is the proof:
5 responses so far ↓
1 Ben The Professor // Apr 3, 2008 at 9:34 am
An admitted supporter of Best Buy Ballpark because of the alliteration, I also like the sound of Land O Lakes Field, not park. Nothing is more Minnesota than lakes, so it seems to fit. As long as it’s not something lame like Capella Ballpark or something. http://biz.yahoo.com/bw/080320/20080320005693.html?.v=1
2 Ben The Professor // Apr 7, 2008 at 2:35 pm
Ok, here’s a stadium naming update. According to the MPLS business journal, apparently the team has registered 48 domain names that could be related to future naming rights.
http://www.bizjournals.com/twincities/stories/2008/03/31/daily49.html?f=et86&ana=e_du
3 Jeff // Apr 7, 2008 at 3:11 pm
I don’t think Land O Lakes has the money to buy the naming rights. Look at the other company’s that bought naming rights, they aren’t comparable to Land O Lakes.
4 Ben The Professor // Apr 10, 2008 at 2:34 pm
Although LOL isn’t the biggest company in the U.S., it is plenty profitable to buy naming rights. Last year LOL had $7.1 Billion in revenue. It was the 329th largest corporation in the U.S. Other companies between 300-400 include Starbucks, Boston Scientific, Qualcomm, Yahoo, Safeco, eBay, Coors Brewing, Charles Schwab, Goodyear, and Campbells, to name a few. Although it’s not the largest candidate, it did make over $88 million in profit last year alone, which is plenty adequate to drop $4-5 million a year. Also, it seems to fit the mold of the types of companies that tend to name stadiums. The majority of which are basically selling commodities, either tangible or service related. Ex. Banks, consumer goods, investment companies. There’s not much to differentiate most of these companies from their competitors, so sticking their name to a franchise is a way to pull consumers to their companies, even though they aren’t selling anything different than their competitors.
5 Ben The Professor // Apr 10, 2008 at 2:44 pm
Analyzing this topic to death, based on the concept that commodity companies name stadiums, here are my most likely sponsors of the new Twins stadium, in this order:
3M
US Bank
General Mills
Ameriprise
Land o’ Lakes
Thrivent Financial
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